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Global Q&A Publicity AMA Event - Ask the Publicist (book pricing, SEO vs. SEM, Amazon optimization, network-based publicity ...)

Hajni Blasko
Jan 9, 2018

#free #global #event #authors #AskMeAnything about #BookMarketing #Publicity #SEM #sales #pricing with Hajni Blasko. All #authors, #writers #publishers are welcome at this obligation free event. January 9! Depending on the subject matter of the question I, the publicist, will answer questions in a comment or via private message. Topic examples:

  • book publicity,
  • sales,
  • Amazon optimisation,
  • engine marketing SEM,
  • KDP promos,
  • genre suggestions,
  • SEM vs. SEO ....

Organized by the publicity team of: http://www.onlinebookpublicity.com

Online Book Publicity is the largest online book publicity company on the Internet, specializing in book promotion and search engine marketing. We have successfully represented over 9300 authors and books since 2001 and assisted authors in reaching Amazon bestseller status. We market using search engines as well as social platforms.

Who is Hajni Blasko? https://www.obpauthorservices.com/publicity-team

"'Every reader is searching for books. I make sure they find and buy yours!

Introduce me to your book here: http://www.onlinebookpublicity.com/bookpromotion.html

publicist@substancebooks.com

https://www.facebook.com/bookpublicity .:. https://www.facebook.com/hajni.blasko .:.  https://www.linkedin.com/in/hajniblasko  .:.   https://twitter.com/PromoteUrBook  .:.  http://www.onlinebookpublicity.com/publicity-team.html

Comments are locked

Conversation (62)

In three easy steps and under a minute you could be hosting your own AMA. Join our passionate community of AMA hosts and schedule your own AMA today.

Let's get started!

I am wondering about pricing? what if I want publicity for more than 1 title can you offer any discounts?

Jan 10, 8:53AM EST1

We offer a one-year and a two-year network-based publicity campaign.

 

The breakdown of each campaign can be found here: http://www.onlinebookpublicity.com/publicity-campaign-details.html

In case of multiple submissions, discounts will be proposed based on the number of books and other factors. Books within the same series could benefit from additional discounts. 

If you wish to discuss the possibilities, please introduce me to your titles here: http://www.onlinebookpublicity.com/bookpromotion.html

Jan 10, 11:26AM EST1

Wow this is exactly the answer I was hoping for, therefore, I went ahead and already submitted my book.

Jan 11, 2:59AM EST0

Do you work solely with individual authors or would you work with small/specialty presses?

Jan 9, 5:56PM EST0

Dear Michael,  Since 2001 we had the privilege to work with the entire array of the publishing world. Individual authors to large publishing houses. The way we provide customer service and feed-back logistically differs, based on the number of actual titles, nevertheless, what we do marketing-wise is pretty much the same. Books published by big houses need the exposure just as much as any self-published title. (They rarely have a staff to cover SEM.) Budgets of a big house vs. small presses are different, but unfortunately when it comes to a reader actually buying a title, the playing field is leveled. Self-published titles with low marketing budgets are also in equal competition with the big houses for the same potential book buyer. We can no longer hide behind the curtain of "but it is self-published". Quality in all angles has to match the big house titles. I must add, that I prefer to work with small and midsize presses and you know what? Especially, if they publish dark speculative fiction. wink wink

Feel free to contact me anywhere and anytime to exchange ideas, possibilities and to discuss possible discounts.

You can also connect with me on these platforms: publicist@substancebooks.com

https://www.facebook.com/bookpublicity .:. https://www.facebook.com/hajni.blasko .:.  https://www.linkedin.com/in/hajniblasko  .:.   https://twitter.com/PromoteUrBook  .:.  http://www.onlinebookpublicity.com/publicity-team.html

During this AuthorsAMA event, I am offering to take a fast peek at anyone's Amazon listing, who wishes to receive a fast recap of my thoughts and suggestions regarding its optimization.

Last edited @ Jan 10, 1:58AM EST.
Jan 10, 1:54AM EST0

Hi Hanji. How about AudioBooks? do you offer any services in that regard?

Jan 9, 4:35PM EST0

I love marketing Audio Books. I often say; books are the past, ebooks are the present and audio is the future. Audio books allow us to use more multimedia platforms to promote on. At the moment we are building a new YouTube channel that will become a library of audio files featuring our represented audio titles.   

Someone earlier asked about our acceptance process. When I am introduced to a new title, I look for marketability and potential. To me an ebook with an audio format translates to potential. Naturally this is not the only criteria we base our acceptance on, but it is a positive sign for sure.  

Last edited @ Jan 9, 5:01PM EST.
Jan 9, 4:50PM EST0

Thanks for the answer, good to know.

Jan 9, 6:45PM EST0

I'd like to submit my book, what is the next step? where do I enter my information?

Jan 9, 2:12PM EST0

We have a strict submission process, therefore, we would need to learn more about you and your title first. Please introduce us to your book, needing promotion, via this obligation free form:  http://www.onlinebookpublicity.com/bookpromotion.htmlNo payment required at this point. Fill out form to learn more about our services and to discuss the marketing of your book with our team. LET'S TALK ABOUT YOUR BOOK!

Last edited @ Jan 9, 5:33PM EST.
Jan 9, 2:30PM EST0

Interesting, am going to check it out. Thanks.

Jan 9, 4:27PM EST0

How do you take a book that has an overall Sales Ranking from 250,000 + to an overall sales rank of less then 2,000 on all of Amazon. What are some of the things that you do different then the rest that can help authors SEO their books and turn them into Bestsellers? 

Jan 9, 1:23PM EST0

Well Michael, this is a pretty specific goal, or should I say a tall order, but luckily we have it covered. We designed a special program to achieve results as you described. We have statistics and screen-shots we can provide you with, if you are interested to see actual example of the results.  We could also invite you to observe and follow the program in action and in real time. This program is for well established authors and publishers wishing to get a great ROI. This can be achieved by the book not only becoming an Amazon bestseller "one night wonder" but actually staying a bestsellers and with great sales, accompanied by a high number of page reads. This program is not for every publishers, but our screening process is in place, to filter out the titles this campaign would be best suited for. You may start the process by introducing us to your title here: http://www.onlinebookpublicity.com/bookpromotion.htmlSubmissions are free and no payment is required until it is approved by the author or publisher.You can also connect with me on these platforms: publicist@substancebooks.com

https://www.facebook.com/bookpublicity .:. https://www.facebook.com/hajni.blasko .:.  https://www.linkedin.com/in/hajniblasko  .:.   https://twitter.com/PromoteUrBook  .:.  http://www.onlinebookpublicity.com/publicity-team.html

Last edited @ Jan 10, 3:34AM EST.
Jan 9, 2:00PM EST0
Show all 3 replies

How can I check the sales of a book on Amazon?

Jan 9, 1:11PM EST0

Easy peasy Terissa, Contact me to gain access to our FREE KDP sales calculator APP:  http://www.onlinebookpublicity.com/publicity-team.html

I will email you the URL of our FREE KDP Sales Calculator APP. Once you have the calculator APP, enter the "Amazon Best Seller Rank" number found under the section "Product Details" of a Kindle ebook page. Click Calculate and you will see how many ebooks are sold per day. 

Last edited @ Jan 9, 2:31PM EST.
Jan 9, 2:21PM EST0

Who were your first clients? Can you describe how it was in the beginning?

Jan 9, 12:21PM EST0

Our first client came on board 17 years ago. I remember the excitement around our first represented title, but nothing more comes to mind.  I am sure you understand.

Last edited @ Jan 12, 10:08AM EST.
Jan 9, 2:23PM EST0

When was your site launched? How has it expanded since its launching?

Jan 9, 5:38AM EST0

Our network was created in 2001 (17 years ago). We have always been the the largest SEM online book publicity company on the Internet, specializing in book promotion and search engine marketing. We have successfully represented over 9300 authors and books since 2001 and assisted authors in reaching Amazon bestseller status. Our online reach and visibility is well detailed on this page. Feel free to visit: https://www.obpauthorservices.com/publicity-team

Last edited @ Jan 9, 11:23AM EST.
Jan 9, 11:07AM EST0
Show all 3 replies

What do you find most fulfilling in your job?

Jan 9, 5:02AM EST0

The thrill of finding a new title with potentials is what I enjoy the most. Second in line, is seeing a book becoming an Amazon bestseller. The only thing that tops this, is when the title stays a bestseller.  This is our mandate. 

Last edited @ Jan 12, 10:11AM EST.
Jan 9, 5:21AM EST0

Do you accept any books to be marketed or do you screen them? What is the process?

Jan 9, 3:57AM EST0

Thanks for bringing this up. We seek out and only promote books with high marketability and potentials.  We also have restrictions on certain genres. (We don't promote Poetry) Once a title is introduced to us via this form:  http://www.onlinebookpublicity.com/bookpromotion.html our team looks at various criteria to decide how to proceed. No payment is required at this point, allowing us to decide without any pressure.

All submissions are subject to approval.  We accept only a small number of the thousands of submissions we receive. We are looking for the best. These days, anyone can write and publish a book, but not everyone can create a high quality and marketable title. 

- You may submit any book format.

 - You may submit published titles from anywhere in the world.

 - You may submit unpublished titles from anywhere in the world as long as the publishing date is scheduled to be within 6 months. However, these books will be evaluated using a stricter criteria and accepted on a discretionary basis.

 - You may submit any genre.  (We don't promote Poetry)

More details about this here:  http://www.onlinebookpublicity.com/book-publicity-guidelines.html

Last edited @ Jan 9, 2:37PM EST.
Jan 9, 4:21AM EST0
Show all 3 replies

Can you tell us a bit about yourself? What is your background?

Jan 9, 3:48AM EST0

Oh don't get me started.  LOLI invite you to visit my LinkedIn profile. I am happy to connect, network and share ideas here: https://www.linkedin.com/in/hajniblasko

Jan 9, 5:22AM EST0

What does a typical day look like for you and your team?

Jan 9, 3:45AM EST0

Running a global network is a lot of things, but nothing is typical about it. We represent authors and run publicity events considering various time-zones. We also visit and promote at Book Fairs all over the globe. Our next is The London Book Fair. 

Jan 9, 4:36AM EST0

During this AuthorsAMA event I am offering to like anyone's fb page. Just send me the URL. Please indicate AuthorsAMA within your note to me.  

publicist@substancebooks.com

https://www.facebook.com/bookpublicity .:. https://www.facebook.com/hajni.blasko .:.  https://www.linkedin.com/in/hajniblasko  .:.   https://twitter.com/PromoteUrBook  .:.  http://www.onlinebookpublicity.com/publicity-team.html

Last edited @ Jan 9, 3:46AM EST.
Jan 9, 3:42AM EST0

How does amazon optimization work? As an online book publicist, what has been the most successful way of publicizing books?

Jan 9, 1:06AM EST0

 Hi Erica, The content, quality and keyword optimization of Amazon listings are crucial, when it comes to finding your targeted reader. Moreover, they are also important factors in turning an interested reader into a book buyer. In my experience, it is not enough to lead the reader to your selling pages (and the most direct way possible), once they are there, you have to close the deal. Most authors and their Amazon pages fail, right front of the finish line. 

During this AuthorsAMA event, I am offering to take a fast peek at anyone's Amazon listing, who wishes to receive a fast recap of my thoughts and suggestions.  If what I observ is somewhat sensetive in nature, I might answer within a facebook message. Please indicate AuthorsAMA within your note to me.  

publicist@substancebooks.com

https://www.facebook.com/hajni.blasko .:.  https://www.linkedin.com/in/hajniblasko  .:.   https://twitter.com/PromoteUrBook  .:.  http://www.onlinebookpublicity.com/publicity-team.html

Last edited @ Jan 9, 3:45AM EST.
Jan 9, 3:06AM EST0

Who are the people behind onlinebookpublicity.com?

Jan 8, 10:00PM EST0

You are currently working on a new article "Socially Searching: Targeted Marketing for Authors" to be published in 2018. When is the target date for its release and where can we read it?

Jan 8, 2:11PM EST0

We are aiming for August 2018.  We might organize an AMA event allowing authors to comment on the article and ask questions, but in meantime please like our FB page that will be sure to keep you in the loop. https://www.facebook.com/bookpublicity 

During this AuthorsAMA event I am offering to like anyone's fb page. Just send me the URL.

As I have mentioned in my note to Erica, I am also offering to take a fast peek at anyone's Amazon listing, who wishes to receive a fast recap of my thoughts and suggestions.  If what I observ is somewhat sensetive in nature, I might answer within a facebook message. Please indicate AuthorsAMA within your note to me.  

publicist@substancebooks.com

https://www.facebook.com/hajni.blasko .:.  https://www.linkedin.com/in/hajniblasko  .:.   https://twitter.com/PromoteUrBook  .:.  http://www.onlinebookpublicity.com/publicity-team.html

Last edited @ Jan 9, 3:45AM EST.
Jan 9, 3:26AM EST0

Your job entails almost a 24/7 connectivity. Do you also schedule yourself to regularly unplug? What do you normally do at this time?

Jan 8, 1:50PM EST0

Yes Tim, you sure know a lot. 24/7 is right, since we work globally.  We used to have various clocks on our office wall displaying time-zone, but honestly, we are running out of wall space. In my own leisure time, I naturally read in order to keep up with the latest "new best thing" or travel or practice hot yoga that feels especially nice during the winter months.  Since The London Book Fair is fast approaching (10-12 April 2018), I better fit in as much yoga as possible.  Namaste. 

Jan 9, 3:20AM EST0

What kind of educational background do you have?

Jan 8, 1:16PM EST0

What is  a realistic monetary goal/cost to set aside for future marketing?

Jan 8, 12:43PM EST0

Love this question Lette. 

Pre-publication marketing budget should be min. 30% of your overall book budget. Once the book hits the shelves, I recommend to set aside min 15% of your overall budget yearly and also use another 50% of your profit to market. This budget plan will allow you to continue focusing and writing new titles, instead of slaving front of a computer trying to promote yourself on facebook and other social platforms, none really well suited to sell books.  I always recommend to select a network-based publicity service provider, since they usually have bigger online reach, while the cost is lower, than of a publicist who only represents a few authors. I hope this helps,

I am happy to connect with you: 

publicist@substancebooks.com

https://www.facebook.com/hajni.blasko .:.  https://www.linkedin.com/in/hajniblasko  .:.   https://twitter.com/PromoteUrBook  .:.  http://www.onlinebookpublicity.com/publicity-team.html

Last edited @ Jan 9, 3:49AM EST.
Jan 9, 1:13AM EST0

Aside from Google Analytics, what other web analytics service do you recommend and use?

Jan 8, 8:47AM EST0

Hi, We use Google Analytics as well as monitor ISP log files. Do you have a suggestion perhaps?  I am always open to new ideas. In this business - you have to be.

Last edited @ Jan 9, 3:39AM EST.
Jan 8, 11:53AM EST0

I do ;) WordStream maybe and a bunch of other keyword analytics tools. Also I'm sure you know Amazon has a lot of data to share.

Jan 9, 5:59PM EST0

How long have you been working as an SEO? What courses or lessons did you take to master the skill?

Jan 8, 8:23AM EST0

Thanks for your question Liz, I work as an SEO and SEM specialist since 2001.  ( 17 years) If I may, I would like to invite you to my LinkedIn profile. Let's connect, network and exchange ideas:  https://www.linkedin.com/in/hajniblasko

Last edited @ Jan 9, 3:50AM EST.
Jan 8, 11:55AM EST0

There is tough competition in SEO services. How do you stand out from the rest?

Jan 8, 7:20AM EST0

We are not an SEO service. We are an online book publicity firm using SEO and SEM to serve our clients since 2001.  http://www.onlinebookpublicity.com

Last edited @ Jan 9, 3:51AM EST.
Jan 8, 11:58AM EST0

Will there be reasons for you not to work with certain authors?

Jan 8, 5:41AM EST0

Oh, yes. Thanks for bringing this up.We seek out and promote books with high marketability and potentials.  We also have restrictions on certain genres. (We don't promote Poetry and Children's titles. )

Jan 8, 12:04PM EST0

Can you tell us more about your company, what you do and what is your main objective?

Jan 8, 4:45AM EST0

Who is your target market?

Jan 7, 11:01PM EST0

Our targeted global market is, anglophone readers looking for new books of all genre.  I know; This is a pretty "tall order". 

Last edited @ Jan 12, 10:19AM EST.
Jan 8, 12:29PM EST0

What do you say will be more successful, an author who has a good story to tell or the author who may not have that great a story but has marketed it well? What have you seen so far in the trend?

Jan 7, 9:54PM EST0

My answer will depend on your definition of success. Is it sales? Is it a movie or TV deal? Is it fame and popularity? Is it a prestigious award? 

Last edited @ Jan 12, 10:24AM EST.
Jan 8, 12:34PM EST0

In the meantime this might also help.

Last edited @ Jan 9, 2:38PM EST.
Jan 8, 12:55PM EST0

Can you share a success story of one of the authors that you have worked with?

Jan 7, 9:46PM EST0
What is the widely searched book category?
Jan 7, 9:21PM EST0

Hi Georgette,I am not really sure how to answer this, but will try.The highest selling ebook genre in 2017 was Romance. If this is not what you wanted to know, please rephrase your question.  I will be happy to answer. Hajni https://www.facebook.com/hajni.blasko

Jan 8, 12:09PM EST0
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